According to the NHS, atopic eczema (atopic dermatitis) is a common condition that causes itchy, uncomfortable skin especially in young children.
But for you, it’s more than a definition. It’s the sleepless nights, the constant worrying, and the hope that the next cream, the next routine, the next small change might finally bring back your little one’s happy, carefree smile.
Baby eczema is common and isn’t caused by anything parents are doing wrong. A baby’s skin barrier is still developing, which means it loses moisture easily and becomes more sensitive to everyday triggers.
Things like dry air, heat, detergents, drool, or genetics can all contribute to flare-ups. Often, it’s a mix of factors rather than one single cause.
Understanding this helps shift the focus from reacting to flare-ups to supporting and protecting delicate skin every day.
Most families go through this stage before finding a routine that truly supports their baby’s skin. Check out some of our customers' stories below:
"My daughter has been suffering since she was 6 weeks old she is 7 months now, it’s been heart-breaking to see her suffer and frustrating trying lots of different creams/ remedies that didn’t work. We found out she is allergic to cats and dogs we are also awaiting further tests for food allergies.We went the the GP numerous times given lots of different advice, steroid creams and ointments..."
"...cleared up weeping red eczema in a few days, nothing has worked as well as this so incredibly grateful it has been life changing for my daughter!
- H. Douglas
"He started suffering with eczema when he was around 4 months old (so for about 7 months now). His eczema keeps him up at night, which in turns keeps us up all night. He would wake up mega itchy and be trying to claw at it. Unfortunately most sleep suits after 9months don't come with integrated scratch mittens so I've had to try my best to always buff his nails short. (A challenge for a wriggly baby). It has been really saddening watching him like that and not knowing when it will clear up or if it will ever..."
"...it's flatter, less inflamed and his skin feels incredibly smooth. The before and after photos say it all!!"
- K. Morris
"My baby girl had very bad eczema. We tried shea butter, coconut oil, epaderm, aveeno etc. She has had Eczema, since she was 3 months old, It was heart breaking to see how red and scaly her skin was. I tried and tried so many things and yet everyday, I would find new patches on her skin. I was always scared that people would think I hurt her and take her away from me. She’s allergic to things with a high fragrance. At the time of the first flare-up, I was able to trace it to our washing powder. She also gets flare ups in cold weather (during the winter months)"
"...in one week, everything cleared up."
A. Okogun
"Initially I tried the organic route with all organic products however nothing helped. I then took her to the GP and they gave steroid cream to calm it down and then we were referred to a dermatologist. I have also tried red light therapy but this is hard because she doesn’t sit still so I don’t know if it would work or not. I tried every cream you can imagine from the pharmacy too. I spent hours watching videos from scientists saying that it starts within the gut, so my head has been absolutely scrambled from everything..."
"...the difference is amazing and she is so much happier in herself. I cannot tell you how happy I am that I came across your brand as my 2 year battle and upset with trying to help her skin is finally settling."
F. Cundle
This Spray uses gentle colloidal technology to calm and protect delicate skin, soothing dryness and supporting the skin’s natural barrier. Designed for everyday use for daily hydration.
This Cream gently soothes dry, itchy skin. Made with volcanic mineral Phonolite, it helps detoxify the skin while locking in moisture, keeping delicate skin calm and comfortable.
This facial Cream gently soothes and hydrates dry, sensitive skin. Lightweight and fast-absorbing, it locks in moisture while calming irritation, perfect for everyday use.
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